Editing can often feel like a frustrating mess. The software is open, the footage is imported, and you’ve just gotten completely lost in the process of cutting and repositioning clips, or rethinking your previous decisions, again and again. This problem is often due not to the software, but to having no actual workflow. A defined editing process gives structure to chaos, and removes much of…
There’s often a stage where you find yourself making some very good videos: they’re technically well done, well cut, good color, transitions work, etc. And yet, it doesn’t quite look cinematic, somehow. The video just seems to have something missing. Now, obviously, what you want to capture here is cinematic feel. There’s no cinematic preset, there’s no color look that’s going to magically make your…
Many beginner editors hit a particular ceiling: their footage is decent, their software is capable, yet the final output still seems like something isn’t quite right. Nothing wrong, but not right either. The problem is not with their technical abilities: it has everything to do with their editing decisions. Edits that are polished and professional are not about layering more effects or using more sophisticated…
It’s rare that a video fails simply because the footage was poor. The reason most videos fail is because viewers disengage halfway through. In today’s content landscape, the currency is attention. If your edit does not capture and hold the audience, no amount of high-quality visuals or script can save it. Luckily, retention is not a mysterious phenomenon. It is a predictable result of editing…